アブストラクト
| Title | Effects of Exposure to Advertisements on Audience Impressions |
|---|---|
| Subtitle | ORIGINAL ARTICLE |
| Authors | Hiroshi HASEGAWA*1, *3, Mie SATO*1, *3, Masao KASUGA*1, *4, *5, *6, Yoshihide NAGAO*2, Toru SHONO*2, Yuka NOROSE*2, Ritsuya OKU*2, Akira NOGAMI*2, Yoshitaka MIYAZAWA*2 |
| Authors (kana) | |
| Organization | *1Utsunomiya University, *2Dentsu Inc., *3the Japan Society of Kansei Engineering, *4JSKE, *5HIS, *6IIITE |
| Journal | Kansei Engineering International Journal |
| Volume | 10 |
| Number | 1 |
| Page | 91-98 |
| Year/Month | 2010 / 12 |
| Article | Original article |
| Publisher | Japan Society of Kansei Engineering |
| Abstract |
[Abstract]: This study investigated effects of listening and/or watching commercial-messages (CMs) on audience impressions. We carried out experiments...
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| Practice | Basic medicine |
| Keywords | Commercial message content, Audio media, Video media, Advertisement |
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