アブストラクト
| Title | THE BEAUTY OF PRODUCT DESIGN IS NOT ENOUGH TO ATTRACT CONSUMERS' MIND |
|---|---|
| Subtitle | ORIGINAL ARTICLES SPECIAL ISSUE |
| Authors | Young Shin SUNG*, Bo Kyung KIM**, Joo Won LEE*, Min SON*, Kwang Yeol CHOI* |
| Authors (kana) | |
| Organization | *Department of Psychology, Korea University, **Department of Psychology, Stanford University |
| Journal | KANSEI Engineering International |
| Volume | 8 |
| Number | 2 |
| Page | 137-140 |
| Year/Month | 2009 / 3 |
| Article | Original article |
| Publisher | Japan Society of KANSEI Engineering |
| Abstract |
The purpose of this study was to investigate the psychological responses of customers to beautiful versus preferred product designs. Neurological activation was recorded by fMRI while subjects attende...
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| Practice | Basic medicine |
| Keywords | Design Preference, Emotional Response, Emotional Design, Consumer Psychology of Design |
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